Our Story

A little bit about us...

We source premium green beans from around the world and have selected the niche specialty market looking for quality and sustainability. It’s really important to us that our beans are ethically sourced and the farmers and their families growing our coffee are treated fairly and can make a sustainable living. We deal directly with our farmers and the processing partners and buy fresh beans each year, roast these with care, paying attention to every detail. You can then visit our warehouse roastery to sample or purchase our single origins or blends, or order here online and have your fresh beans delivered as you like them, to your doorstep!

RAW was founded in 2007 and we quickly realized coffee is not just about the beans and how much care we put into roasting them. It’s also about managing many other variables, including your water quality, training and finding the right equipment manufacturers to align ourselves with. We are happy to share our 13 years of local knowledge with you too, so that you can enjoy an exceptional coffee experience with us.

RAW Definition

RAW IS MORE THAN A NAME, IT DEFINES AND UNDERLINES ALL THAT WE ARE

Our definition of RAW is in its natural condition, fresh, powerful, impressive and perfect. RAW Coffee Company is a chemical reaction to the stale mundane. An antidote to normality, RAW Coffee Company, is not so much a company; it’s more of a quest.

RAW Mission

HAND ON HEART. . .

Our mission is to the put the satisfaction of customers at the heart of everything we do. To source, process and provide them with a consistent quality product and meaningful experiences within a welcoming and caring environment.

We are dedicated to the evolution of our industry and provide our staff with fulfilling careers to cultivate a healthy working atmosphere as well as respecting our environmental commitments and trading fair with our suppliers.

RAW Vision

OUR VISION, LIKE A COMPASS, KEEPS US TRAVELING IN THE RIGHT DIRECTION.

RAW Coffee is RAW passion.

We source and create the best products, methods, and environment to deliver the ultimate coffee experience. We trade ethically and care about our products, suppliers, processes and staff. We also care about the environment and our social impact and responsibility.

RAW coffee aims to deliver RAW perfection in every cup.

RAW Evolution

WE'RE ALWAYS EVOLVING AND WE WANT YOU TO COME WITH US FOR THE RIDE.

Our future is all about RAW development. Part of the quest for perfection entails research; developing new ways we can create your next coffee experience. An experience that involves you in our pursuit of coffee perfection. RAW Coffee Company’s future is defined by our continual commitment to exceed our customers' expectations with new and exciting coffee experiences.

RAW Rocket Fuel

RAW'S RANGE OF PREMIUM COLD BREW PRODUCTS.

We start with an exceptional African origin coffee and then brew it at room temperature (without heat) between 12-24 hours. We then put the resulting brew through a unique process to get the result we want; a smooth, yet bold coffee, bursting with flavor, low acidity and a sweet, chocolatey finish.

We have a wide range of solutions for our Rocket Fuel Cold Brew: 200ml bottled cold brew available in two different strengths, bulk 1.5-liter concentrate and a Nitro Cold Brew served from a keg system. Our bottled Cold Brew is perfect for people on the go who need their daily, no fuss, consistent quality, pick-me-up wherever they are. These are also great as a pre-workout supplement whether you’re heading to the gym or playing sports.

RAW Fundamental

COFFEE IS A BUILDING BLOCK IN ANY GREAT CAFE. IT'S FUNDAMENTAL.

Our Fundamental brand is here to make things easy for baristas to deliver a great black and milk-based coffee every time.

Aimed at cafes who want a lower price point coffee, but don’t want to compromise on the quality they serve their customers. 100% guaranteed specialty coffee, Fundamental delivers a taste experience and price point that is second to none. 

For more information about Fundamental contact us at sales@fundamental.coffee